Nepal Tourism Board has been running a media campaign in BBC World and bbc.com from October 2008 to June 2009. In this process, a 30 sec and 15 sec TVC is being telecast in the famous programs of BBC like BBC World News, Hard Talk, Fast Track etc and 5 image creative of Nepal are placed in bbc.com. Similarly a 15 sec visual clip is also placed in News on Demand (NOD) Section. The TVC can be seen in three beams - South Asia, Middle East, and Europe. The image creative and NOD can be clicked on bbc.com. in Europe and APAC Regions.

According to BBC, NTB's NOD campaign on bbc.com breaks all the records. The campaign on NOD through bbc.com delivered a whopping CTR (Click-through Rate) of 3%, almost double the click rate than any other campaign. The banner campaign delivery also gained at 0.28%, which is almost 50% higher delivery than the last phase of 0.19%.

We are confident that this campaign will boost up the tourism promotion effort of Nepal in a massive way.

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